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ABOUT THE CENTRE
Established in May 2022, our Peripheral Pharmacovigilance Centre is one among the 99 recognized Peripheral Centres across India, functioning under the National Pharmacovigilance Programme for ASU&H, Ministry of Ayush, Government of India.
OUR KEY FUNCTIONS
- Monitoring,documenting & reporting Adverse Drug Reactions (ADRs) related to AYUSH medicines.
- Identifying and reporting misleading advertisements of AYUSH products.
- Conducting awareness, sensitization, and training programs for students, practitioners & the public
OUR TEAM
Dr. Prasanti K
Coordinator
Dr. Vidya C R
Junior Research Fellow
IMPACT AT A GLANCE
40+ ADRs successfully reported
230+ misleading advertisements documented and escalated
Multiple national and institutional awareness programmes conducted annually
MAJOR AWARENESS & SENSITIZATION INITIATIVES
OMYA 2023 – National Level Hybrid Seminar
Date: 26 December 2023
- Resource Person: Dr. B. Ravi Shankar, Msc, PhD
Programme Highlights:
- National-level seminar focused on strengthening awareness of pharmacovigilance in AYUSH systems.
- Covered core concepts of ADR reporting, drug safety monitoring, and regulatory responsibilities.
- Enabled large-scale participation with approximately 800 beneficiaries (online & offline).
PHARMA NIGAMANA – Integrating ancient wisdom with modern safety – A Pharmacovigilance journey in Ayurveda
Date: 14 February 2025
Speakers:
- Dr. M. S. Krishnamurthy, MD (Ayu), PhD:
Professor & H.O.D, Dept. of Rasashastra & Bhaishajya Kalpana, Alva’s Ayurveda College
Topic: Adverse Drug Reactions (ADRs) in Ayurvedic Formulations - Dr. Janardhana V. Hebbar, MD (Ayu)
Ayurvedic physician, author, and founder of Easy Ayurveda
Topic: ADRs in Clinical Practice
Programme Highlights:
- Detailed discussion on identification, understanding, and reporting of ADRs specific to Ayurvedic formulations.
- Insights into ADRs observed in real-time clinical practice
- Enhanced participant awareness about the role of pharmacovigilance in Ayurveda.
- Benefited 280 participants, including UG, PG students and faculties.
AYUSH SURAKSHA 2025 – AWARENESS WEBINAR
Date: 19 September 2025
- Resource Person::Dr. Shubhashree M. N., Research Officer, Central Ayurveda Research Institute, Bengaluru.
Programme Highlights
- Focus on “Your Safety Just a Click Away; Report to PvPI.”
- Demonstrated the process of ADR reporting through digital portals.
- Enhanced understanding of pharmacovigilance and public participation.
- Attended by 108 participants.
COMMUNITY & INSTITUTIONAL OUTREACH INITIATIVES
To strengthen public understanding of drug safety, the PPvC team regularly conducts awareness sessions across multiple platforms:
Educational Institutions:
- Awareness sessions in degree colleges, Ayurveda institutions.
- Focus on creating awareness among students about ADR identification and reporting.
Village-Level Outreach:
- Door-to-door awareness drives and group sessions conducted in nearby villages.
- Educated the community on safe use of Ayurvedic medicines and the importance of reporting adverse effects.
Taluk Office Programme:
- Special awareness program conducted at the Taluk Office to educate officers, staff, and public visiting the office.
- Highlighted public responsibilities in pharmacovigilance and easy ways to report ADRs.
Awareness in Hospital for the Common Public
- Regular awareness talks organized within the hospital premises for patients and attendants.
- Ensured direct engagement with the public for improved safety literacy in healthcare settings
